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Puma x Liberty

An exciting piece of work for PUMA ahead of the Woman's Euros, showcasing their partnership collection with Liberty London.

We had about 1 weeks notice before the first shoot with Fridolina Rolfo and Ingrid Engen in Barca, but we managed to pull together a visually striking production. Filled with props and energy. The concept at its core comes from the idea that where these players are most at home, is on the pitch... so we made a living room, on a pitch.

It was a great chance to work with a talented director in Charlie Watts

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